About
A Unique Opportunity
The Organizing Committee
Giving Back
Keynote Speaker and Topics
Agenda
"Following the success of the sold-out 2011 Ag Summit, we are excited to present a second annual event with stimulating issues and exceptional speakers that will be valuable to all individuals affiliated with food and agriculture in California."
–California Ag Summit organizing committee
A Unique Opportunity
The 2012 California Ag Summit offers sponsors, attendees and presenters a unique opportunity to:
- Create and participate in a dynamic, insightful daylong event dedicated to preserving and enhancing the vitality of the California agricultural industry;
- Meet some of the key players whose innovative thinking is helping to shape the future of the food and agriculture industry;
- Network with producers, corporate and community leaders, and educators in a pleasant setting on the University of California, Davis campus.
Each year, summit topics will keep pace with the significant forces that are influencing California's growers, ranchers, affiliated agricultural companies and organizations. Stimulating speakers will present their views, ideas and strategies for present-day and the future.
The 2012 Ag Summit is expected to draw 300-400 individuals from all over California. The event will be funded primarily with cash contributions from corporate sponsors who recognize that the event offers targeted marketing, branding and relationship-building opportunities. Funds will also be generated from registration fees.
The Organizing Committee
The California Ag Summit organizing committee consists of individuals with many years of work and volunteer experience in the agriculture industry. They represent the following entities:
- Ag-Seeds Unlimited
- California Agricultural Leadership Foundation
- California Cattlemen's Association
- California Farm Bureau Federation
- California Foundation for Agriculture in the Classroom
- Monsanto
- Moss Adams
- Pacific Coast Producers
- Pacific Gas and Electric Company
- Simplot Grower Solutions
- Union Bank, N.A.
- Van Ruiten Law Corporation
- Wilbur-Ellis Company
- Yara North America
As additional sponsors come on board, representatives from those companies and organizations will be encouraged to join the organizing committee.
Giving Back
Each year, net proceeds from the Ag Summit will help support designated nonprofit agricultural education and agricultural leadership programs in California.
Keynote Speaker and Topics
This year's keynote speaker is John Hofmeister, retired president of Shell Oil Company and the founder and chief executive of Citizens for Affordable Energy. Mr. Hofmeister is one of the world's leading experts on energy and climate.
Sessions will focus on the following topics:
Session 1
Global Food Trends: Production to Consumption
- How does California agriculture match up?
Session 2
Energy and Agriculture: Positioning Agriculture for the Future
- What is the future of energy production in the U.S. and the world, and how will it impact California agriculture?
Session 3
Social Media: Its Growing Role and Importance in Agriculture
- From marketing to consumer education to crisis management, what are the social media trends and how will they influence agriculture?
Agenda
Schedule subject to change.
- 8:30 a.m. Registration opens
- Coffee Service
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- 9:30 a.m. Welcome
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- 10-11:30 a.m. Session I: Global Food Trends
- Dr. Daniel Sumner, Director, UC Agricultural Issues Center
- Download Powerpoint (PPTx, 3.2 MB)
- Dr. Alex McCalla, Professor Emeritus, Agricultural and Resource Economics, UC Davis
- Download Powerpoint (PPTx, 574 KB)
- Army Col. Cheryl Smart, Asst. Professor, National Defense University's Industrial College of the Armed Forces
- Download Presentation (PDF, 2 MB)
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- 11:30 a.m.-12:15 p.m. Keynote Speaker Presentation
- John Hofmeister, Former president, Shell Oil Company
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- 12:15-1:00 p.m. Buffet Luncheon
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- 1:00-1:20 p.m. Jack Gallagher
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- 1:20-2:50 p.m. Session II: Energy and Agriculture
- Duane F. Larson, Director of Energy Efficiency Strategy, Pacific Gas and Electric Company
- Download Powerpoint (PPTx, 1.1 MB)
- Suzanne Minter, Account Executive, Bentek Energy
- Download Presentation (PDF, 1.7 MB)
- Grant Lundberg, CEO, Lundberg Family Farms
- Download Powerpoint (PPTx, 7.6 MB)
- View Video
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- 3:00-4:30 p.m. Session III: Social Media
- Miriam Lueck Avery, Research Manager, Institute for the Future
- Download Powerpoint (PPTx, 7.3 MB)
- Rawn Shah, Strategist, Worldwide Sales Enablement Team at IBM
- Download Presentation (PDF, 2.4 MB)
- Ira Brill, Director of Marketing Services, Foster Farms
- Download Presentation (PDF, 23 MB)
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- 4:30-5 p.m. Wrap up
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- 5 p.m. Adjourn
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